One of my goals this year was to get portent.com set-up utilizing HTTP/2 and optimizing that configuration. Late last week I was able to accomplish that, and the results are impressive. Like, 500 milliseconds impressive. We used to top out around 1.2 seconds after going to HTTPS, so I didn‘t think the results would be Read More The post Portent.com Embraces HTTP/2 (with open arms) appeared first on Portent.
Ahh, the time-honored mantra of ‘A _____‘s work is never done.‘ It turns out if you search for ‘job is never done‘ and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we‘ll leave that alone. The obvious ones include ‘woman, mother, man, marketer, and teacher‘ just to name a Read More The post Stop Neglecting These 4 AdWords Features appeared first on Portent.
I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here‘s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume Shower the web Read More The post Digital Marketing Haiku, Because Why Not? appeared first on Portent.
A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example, Read More The post 6 Ways to Build Blockbuster-worthy Marketing Personas appeared first on Portent.
If your content team ever tells you that the impact of their work isn‘t measurable, fire them. (And if you‘ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels Read More The post Your Guide to Choosing Content KPIs appeared first on Portent.
Before I went to school for journalism, I wanted to be a therapist. My mom is a social worker and people told me I was a good listener, so it was easy to imagine myself nodding my head while a person sitting on a couch told me about their life. That plan ended when I Read More The post Improve Your Research by Improving Your Interview Skills appeared first on Portent.
If you‘re not tracking your own hours as well as those of your team, I‘m here to convince you to start today. Time tracking task by task isn‘t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes Read More The post Why Every Marketer Should Spend a Month Time Tracking appeared first on Portent.
There‘s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot‘s Blog Topic Generator). One category of tools is headline analyzers. They‘re simple: put in your title, get a score, and tweak to improve the score. I use them Read More The post Are Headline Analyzers Worth Your Time? appeared first on Portent.
(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn‘t remember the meaning. Might have been a 410 or a 418 Anyway, when you have a flock of SEOs in Read More The post Complete Guide to 4xx HTTP Status Codes by an SEO Dad appeared first on Portent.
The links, the deck, all that stuff: Badger-Style Content - Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I‘m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It‘s called Lean Content. It lays out Read More The post Badger-driven content: Mozcon 2017 appeared first on Portent.