Something my grad school professor said changed the way I‘ve thought about brainstorming forever. Now it‘s the best thing I can tell anyone else. There are dozens of ways you can get a room going and pan the gold from a group‘s brainstorm. There are hundreds of blog posts out there that list techniques for Read More The post The Single Best Thing I‘ve Ever Heard About Ideation and Brainstorming appeared first on Portent.
There are so many moving parts when running an event large or small that it‘s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees‘ year after year. Here are five Read More The post 6 SEO Best Practices for Events appeared first on Portent.
I‘ve been finding myself saying, ‘You don‘t rank for keywords, you rank for content,‘ a lot lately. Imagine this. You‘re trying to turn a quaint town on the shore (East or West-pick your coast of choice) into a vacation destination. You‘ve developed a brand for the location that you‘re promoting in all the right travel Read More The post Content-First SEO appeared first on Portent.
Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: This is not a new tactic in PPC ads by any means, but so many businesses aren‘t taking advantage of it. The expected Read More The post Stamp Your PPC Ad Copy - Improve CTR the Old-Fashioned Way appeared first on Portent.
Imagine going to your doctor because you have a pain in your side and it won‘t go away. You‘re concerned because you don‘t know what‘s causing it. You wait eagerly for the doctor to come in because you know exactly the reassuring, pragmatic interaction you‘re in for, and you expect them to be calm, direct, Read More The post Why You Need a Voice and Tone Guide. Plus, 2 Exercises to Create One appeared first on Porten
It‘s obvious to say that all websites need upkeep, but often times they are left as ‘good enough.‘ Collecting dust, attracting hackers, slipping in the rankings. We‘ve already gone into painstaking detail about why page speed matters and various levels of guidance for site speed optimization overhaul from novice to advanced. This article assumes you‘ve Read More The post A Web Dev‘s checklist for maintaining pa
Blink. Rub your eyes. You didnt read wrong. You didnt stare at yesterdays eclipse through defective glasses. Its true. Portents in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They‘re a performance Read More The post Portent is Being Acquired appeared first on Portent.
Slide Deck and Resources Slides from my presentation at Feeding America‘s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements. Read More The post SEO 101 - Mobilizing the Public 2017 appeared first on Portent.
This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn‘t getting you anywhere organically? Do you Read More The post How to Assess Your Digital Marketing Mix Quickly appeared first on P
Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it‘s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You Read More The post Funnel-Based PPC Account Strategy - An Overview appeared first on Portent.
SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher Read More The post SEO Fallacies That Must Die: 2017 Edition appeared first on Portent.