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The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren‘t

My of digital marketing tactics. I wrote it in March 2008 and last updated it December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I‘m trying to keep it somewhat up to date, but I can only do so much, so it‘s now Read More The post The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren‘t appeared first on Portent.

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How to compete with Amazon (and win) during the holiday shopping season

How to Keep More of the Holiday Pie in Paid Search The holiday shopping season brings many rewards for eCommerce businesses, but over the past several years that brings a familiar seasonal challenge: Amazon. It‘s no secret that Amazon ramps up its SEM competitive presence during the holiday shopping season beginning heavily in November, Read More The post How to compete with Amazon (and win) during the holiday shopping season appeared firs

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Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that‘s become standard in digital, it‘s worth looking at the Why and the What of these Read More The post Facebook Wants You to Trust Optimize Top of Funnel Ads with Just Two Metrics appeared first on

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Mystery traffic from AdWords North Korea, Syria, Iran, Oh My!

It‘s like lions, and tigers, and bears, but with tyranny and oppression. But I‘m not here to discuss international politics today. The reason for my witty extremely unclever title is because of location targeting. Or, more specifically, the lack of certain negative targets which I never knew I needed until a few months ago. But, Read More The post Mystery traffic from AdWords - North Korea, Syria, Iran, Oh My! appeared first on Porten

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10 Things to Check When Setting up an Internet Presence for a Small Business

Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It‘s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses. Read More The post 10 Things to Check When Setting up an Internet Presence for a Small Business

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Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

If you have any hand in the content on your company‘s website or your clients‘ websites, it‘s important that data informs your decisions. Otherwise, you risk creating content that doesn‘t meet your audience‘s needs. But knowing this will only get you so far-it‘s even more important that you know how to find and interpret the Read More The post Talk Data to Me: Google Analytics Tips That Lead to Better Content S

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How To Lead When You‘re Not In Charge: A Manual for Marketers

There are few things more butt-clenchingly aggravating than watching a great set of marketing recommendations decay in a stakeholder‘s rubbish heap. It happens to me. A lot. So I ponder the problem. A lot. I figured it out: We‘re asked to lead, but we‘re not in charge. Stakeholdersinternal or external hire us to provide direction Read More The post How To Lead When You‘re Not In Charge: A Manual for Marketers appeared firs

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The New Character Length for Google SERP Snippets & Meta Descriptions

Just in case you hadn‘t heard yet, On December 1, 2017, Google (read: Danny Sullivan) officially confirmed that the maximum length of a snippet in their search results has increased to about 320 characters. How long should my Meta Description be? Google is now saying that the maximum length for a snippet in search results Read More The post The New Character Length for Google SERP Snippets Meta Descriptions appeared first on Portent.

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5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do Next

There‘s a chill in the air, some of you even have snow and ice. For most people, it‘s been a busy time of year. For those in eCommerce, it hasn‘t just been busy, it‘s someone come dig me out of this avalanche busy! That was the case when I was working in eCommerce before coming Read More The post 5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do Next appeared first on Portent.

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Time to Adopt HTTPS

I recently developed a comprehensive questionnaire to determine if it‘s worthwhile to move your site to HTTPS if you haven‘t already. If you can answer YES to any of the following questions, we highly recommend making the switch. Do you have a website? Wait, what? Only one question?!? So you‘re saying That‘s right. If Read More The post Time to Adopt HTTPS appeared first on Portent.

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Pagination Tunnels An Experiment in Crawlability and Click Depth

We‘ve all seen pagination links - those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles. From the human visitor‘s point of view, pagination is pretty simple. If you are on page one, and you want to see Read More The post Pagination Tunnels - An Experiment in Crawlability and Click Depth appeared first on Portent.

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