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How to Avoid the Best Practices Trap

We‘re all busy, which means we‘re all occasionally guilty of relying on executive summaries and best practices guides to get things done. Give me a quick guide to optimizing landing pages? Can you send best practices for social media at events? What template should I use for our site‘s metadata? How frequently should keywords be Read More The post How to Avoid the Best Practices Trap appeared first on Portent.

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Improve Your Research by Improving Your Interview Skills

Before I went to school for journalism, I wanted to be a therapist. My mom is a social worker and people told me I was a good listener, so it was easy to imagine myself nodding my head while a person sitting on a couch told me about their life. That plan ended when I Read More The post Improve Your Research by Improving Your Interview Skills appeared first on Portent.

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Why Every Marketer Should Spend a Month Time Tracking

If you‘re not tracking your own hours as well as those of your team, I‘m here to convince you to start today. Time tracking task by task isn‘t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes Read More The post Why Every Marketer Should Spend a Month Time Tracking appeared first on Portent.

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Are Headline Analyzers Worth Your Time?

There‘s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot‘s Blog Topic Generator). One category of tools is headline analyzers. They‘re simple: put in your title, get a score, and tweak to improve the score. I use them Read More The post Are Headline Analyzers Worth Your Time? appeared first on Portent.

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Portent.com Embraces HTTP/2 (with open arms)

One of my goals this year was to get portent.com set-up utilizing HTTP/2 and optimizing that configuration. Late last week I was able to accomplish that, and the results are impressive. Like, 500 milliseconds impressive. We used to top out around 1.2 seconds after going to HTTPS, so I didn‘t think the results would be Read More The post Portent.com Embraces HTTP/2 (with open arms) appeared first on Portent.

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Wisdom from the Trenches: An Interview with BloomNation‘s Eric Wu on SEO, Product, and Marketing

This is cheesy but true. It takes a village of phenomenal people to ‘raise‘ and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don‘t simply apply a static set of best practices and hope for the best. We need Read More The post Wisdom from the Trenches: An Interview with BloomNation‘s Eric Wu on SEO, Product, and Marketing appea

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7 Incredibly Common Mistakes in Google Tag Manager

Let‘s be honest, Google Tag Manager can be difficult to understand. I remember the first time I tried to set up GTM. I thought it would be like any other Google product I worked with in the past -straightforward and intuitive. Oh boy was I wrong! In what became a cautionary tale, long before Portent Read More The post 7 Incredibly Common Mistakes in Google Tag Manager appeared first on Portent.

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6 Ways to Build Blockbuster-worthy Marketing Personas

A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example, Read More The post 6 Ways to Build Blockbuster-worthy Marketing Personas appeared first on Portent.

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6 Little Steps to Create a Killer PPC Landing Page

As I contemplate the world of dedicated PPC landing pages, and who doesn‘t enjoy a good PPC daydream, I can‘t help but think they‘re a lot like beer. A million varieties but very few really good ones exist. But here‘s the thing, if you simply know and do the things that create a great beer Read More The post 6 Little Steps to Create a Killer PPC Landing Page appeared first on Portent.

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Where‘d it go?

Sorry, this post is temporarily down while we do some extra edits. Like the Terminator says, we‘ll be back. The post Where‘d it go? appeared first on Portent.

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Should I Be Running Ads on Twitter?

To say Twitter is in a rut maybe the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% inQ1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon Read More The post Should I Be Running Ads on Twitter? appeared first on Portent.

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