In December 2017, Google doubled the length of search snippets from ~160 to ~320 characters. This meant that we could now write more thorough copy in our Meta Descriptions and have that show up in search results. That lasted for 5 whole months before in May 2018, Google‘s Danny Sullivan (@dannysullivan) confirmed, via Twitter: ‘Our Read More The post Meta Descriptions are Still Important! appeared first on Portent.
First: None of this is legal advice. I‘m 24 years out of law school, and my eyes cross when I read any form of legislation. For the legalities, visit the GDPR site and/or hire a lawyer. I wrote this list while ranting about the various awful blog posts I‘ve read by experts, and marketers‘ tendency Read More The post The GDPR: 29 Things ALL Marketers Must Know appeared first on Portent.
If you‘re a marketer reading this and you haven‘t already created an email nurturing campaign that gets beyond simply sharing your latest content, ask yourself why not? And no, having a single transactional email triggered when someone submits a contact form still doesn‘t count. Cleverly worded though it might be. According to the Annuitas Group, Read More The post I Find Your Lack of an Email Nurture Campaign Disturbing appear
The days when PR was a handshake and a well-placed logo on a celebrity are gone. Now that we are all slaves to the search engines that run our world (mostly kidding), our brands compete in a digital landscape that is constantly changing. Sometimes it feels like going into a sword fight blindfolded. How do Read More The post Outreach 101: The Essence of Ninja Marketing appeared first on Portent.
Any marketer worth their salt knows how critical it is to measure the right performance metrics and to be able to trust that data implicitly. Nowhere is this more true than in digital marketing, where the expectation is for (nearly) flawless measurement across users, sites, campaigns, and devices. In doing dozens of web analytics audits Read More The post 10 Common Google Analytics Mistakes appeared first on Portent.
Picture this. You‘ve just hired an SEO agency, and to kick things off they‘ve just delivered a massive Excel file titled Keyword Research. They‘re clearly excited about all of the insights that lay within, and how fundamental this is to their work with you. But you‘re relatively new to SEO, and when you open the Read More The post Keyword Research: What Do I Do with It Now?! appeared first on Portent.
NOTE: This is not legal advice. We are not lawyers. It‘s also not the only thing you‘ll need to do to reach GDPR compliance for your business. Cookie consent is only one portion of GDPR compliance. Please consult legal counsel before implementing this solution. Another note: This solution works for cookies fired from inside the Read More The post Set Up A GDPR Cookie Consent Form Using Google Tag Manager appeared first on Portent.
As a PPC Strategist working with a variety of clients and industries, I see often certain AdWords features work for some and not others. While there are some obvious wins or constant sources of high ROI, such as Remarketing Lists for Search Ads (RLSAs) producing better revenue and user engagement than broad targeting Display ads, Read More The post Grow Your PPC Revenue - AdWords Features and Experiments You Should Consider appeared first on Port
Deciding to purchase a new domain and choosing a domain name are often decisions that are made by a wide range of stakeholders within a business. Like a first-time home buyer, clients who are faced with the decision to purchase a new domain ask us a myriad of questions: Are domain names a ranking factor? Read More The post How To Choose a Domain Name - An SEO‘s Guide appeared first on Portent.
Email newsletters are a fantastic way to share highly relevant content with your audience. But they have a major problem. It‘s one that affects a lot of marketers strapped for time, and that I‘ll candidly admit I‘ve struggled with myself. It starts harmlessly enough: telling yourself you have enough content coming out on a regular Read More The post What is Drip Marketing - Guide to Creating Email Nurture Campaigns appeared firs