As the hype around marketing automation fades and evolves into a regular part of the marketer‘s job description, evaluation and adoption of automated technology and platforms (Martech) is growing to become a competency requirement for marketers across our industry. 88% of companies are already using marketing automation or plan to use some form of automated Read More The post How the Digital Marketer Must Change as Automation Grows appeared
Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are already familiar with your site and your brand tends to increase your conversion rates and help retain existing customers. Thankfully, remarketing capabilities have also advanced quite a bit in the past few years. Advertisers now have more Read More The post 9 Remarketing Audiences Every Marketer Should Use for Holiday 2017 appeare
Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of Read More The post How to Use PPC For Law Firm Lead Generation - SEM Lessons for Professional Services Firms appe
In my Mozcon presentation this year, I talked about Markdown. I‘ve had a few people ask about my toolset, so here‘s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great Read More The post How to Set Up Use Atom as a Markdown Editor appeared first on Portent.
This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I‘ve said it before, I‘ll say it again: The tool you use isn‘t as important as the discipline of combing through data regularly and finding something Read More The post How to Find Quick Win Opportunities in Google Analytics appeared first on Portent
Amazon Marketing: Why It‘s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don‘t need convincing that Amazon Read More The post Where To Start With Amazon Marketing appeared first on Portent.
At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.‘ Today though, we‘re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work Read More The post How to Lead in Marketing When You‘re Not the Captain of the Boat appeared firs
Greetings, ACP-LS folks! Here‘s my deck and links: Send me questions on Twitter. I love it! Me, on LinkedIn AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if you Read More The post Turning Content into Business: ACP-LS Presentation appeared first on Port
If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you‘ve been using Google Optimize for any time at all, you‘ve probably noticed there are a lot of lessons that fall outside the purview of that help center. And you have to learn Read More The post 13 Tips for Using Google Optimize if You‘re Not a Developer appeared first on Portent.
We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post Read More The post The Grim Specter of SEO Past - Happy Halloween from Portent appeared first on Portent.
It‘s aggravating. You smushed the images. You smashed the files. Your site‘s still getting a lousy page speed score. You shake your fist at the internet gods and scream Why!?!! WHY DO YOU MOCK ME?! Why?!! Your problem might be dead code. Dead code (aka code boogers, code klingons, code fungus) is leftover and unused Read More The post Code Coverage Analysis for Better Page Speed appeared first on Portent.