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Farewell Ranieri: a reminder that football is a business, not a fairy tale

By Saskia Collins On Thursday evening football‘s own fairy tale came to an end: Ranieri, the dilly-dong Italian manager who inspired the impossible to happen, was ruthlessly sacked by the owners who supposedly had ‘unwavering support‘ for him 16 days The post Farewell Ranieri: a reminder that football is a business, not a fairy tale appeared first on Pitch Marketing Group.

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Betfair launches ‘Back the Whistleblowers‘ campaign

Online bookmaker Betfair has launched its new campaign ‘Back The Whistleblowers‘ which highlights the crucial role that match officials play in the beautiful game and raises awareness of just how tough it can be. As part of the campaign, Betfair The post Betfair launches Back the Whistleblowers‘ campaign appeared first on Pitch Marketing Group.

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Leeds Building Society announces partnership with parkrun UK

Leeds Building Society is partnering with parkrun UK to help bring people together, with events in 450 communities across the country, and more than a million runners now having taken part. Leeds Building Society partners with parkrun UK, with The post Leeds Building Society announces partnership with parkrun UK appeared first on Pitch Marketing Group.

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Pitch Marketing Group appoints Lee Cheney as Head of Production

Pitch Marketing Group, the leading independent sports and entertainment agency, has today announced the appointment of Lee Cheney as Head of Production. Lee will be heading up Pitch Productions, an in-house content division where capabilities extend to creative planning, video, The post Pitch Marketing Group appoints Lee Cheney as Head of Production appeared first on Pitch Marketing Group.

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Keeping it ‘real‘.

Whilst 360-video will provide one of the best revenue streams over the next year for agencies, VR is still very much a newborn with only 20% of consumers in the UK watching virtual reality once a week or more (vs The post Keeping it real‘. appeared first on Pitch Marketing Group.

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The FA to double participationin the women‘s and girl‘s game by 2020

The Football Association today unveiled its ambitious new women‘s and girls‘ football strategy. The Gameplan for Growth details how The FA will double participation in the game by 2020, and create a sustainable and successful high performance system which will The post The FA to double participationin the women‘s and girl‘s game by 2020 appeared first on Pitch Marketing Group.

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Politics‘ ‘merky‘ new spokespeople

In the lead up to June‘s snap general election, we‘ve seen a new wave of unexpected political spokespeople grime artists. Whilst most have come out to show their support for Jeremy Corbyn‘s Labour party, they have also looked to The post Politics‘ ‘merky‘ new spokespeople appeared first on Pitch Marketing Group.

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BT wins exclusive rights to UEFA Champions League and UEFA Europa League

BT Sport will remain the exclusive UK home of all UEFA Champions League and UEFA Europa League football, it was confirmed today. Following a competitive auction process, BT has secured the rights until the end of the 2020/21 season that The post BT wins exclusive rights to UEFA Champions League and UEFA Europa League appeared first on Pitch Marketing Group.

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Pitch appointed by Unscriptd, the world‘s only athlete media publishing company

Unscriptd, the world‘s only athlete media publishing company, has appointed Pitch Marketing Group, the UK‘s leading sport and entertainment marketing agency, as its strategic communications consultancy. Unscriptd is leading a fundamental shift in sports media publishing, content creation, sponsorship and The post Pitch appointed by Unscriptd, the world‘s only athlete media publishing company appeared first on Pitch Marketing Gro

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Influencer marketing -there really isn‘t much to be afraid of.

‘Influencer marketing‘ fascinates me on two levels. Firstly I admire the ability of social influencers to build armies of followers and successful businesses using social media alone (despite posting sunsets and my Sunday dinner on Instagram I simply can‘t seem The post Influencer marketing -there really isn‘t much to be afraid of. appeared first on Pitch Marketing Group.

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