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Google updated guidelines to say spam reports are not for manual actions

Google only uses spam reports to improve its spam prevention algorithms. Please visit Search Engine Land for the full article.

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Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook‘s handling of California user data might affect your business. Please visit Search Engine Land for the full article.

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With new ‘pilot program,‘ Google again testing ads on local business profiles

The ads can‘t be removed or influenced by the business owner. Please visit Search Engine Land for the full article.

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What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]

If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that‘s a twofer that may signal the end of AMP. Please visit Search Engine Land for the full article.

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WSJ: GoogleBot can add products to shopping carts

Make sure to double check those abandoned cart metrics; they may be inflated. Please visit Search Engine Land for the full article.

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CCPA enforcement begins now and most companies aren‘t ready

Unprepared for CCPA? Here is what you need to know and do now. Please visit Search Engine Land for the full article.

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Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won‘t be clear cut. Please visit Search Engine Land for the full article.

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What publishers need to consider before dropping AMP [Video]

BuzzFeed‘s Matt Dorville shares what his publication is thinking about ahead of Google‘s Page Experience update. Please visit Search Engine Land for the full article.

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Ad fraud prevention firm CHEQ enters PPC market

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Please visit Search Engine Land for the full article.

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The pillars of successful link building

Create linkable assets and identify relevant opportunities to reach a wider audience. Please visit Search Engine Land for the full article.

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Usage of voice has plateaued - for now

Compared with past growth, 2020 survey data show flat-to-declining usage. Please visit Search Engine Land for the full article.

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What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them? Please visit Search Engine Land for the full article.

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Google is streamlining ‘Ad‘ labeling for Shopping ads

The Sponsored label will be retired on desktop results, too. Please visit Search Engine Land for the full article.

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Bing supports rel=sponsored & rel=ugc

You can use the rel=nofollow or rel=sponsored or rel=ugc attributes, to prevent the links from being followed by a crawler and from potentially impacting search rankings. Please visit Search Engine Land for the full article.

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Bing‘s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines. Please visit Search Engine Land for the full article.

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Bing updates its Webmaster Guidelines

These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content - make sure to review them. Please visit Search Engine Land for the full article.

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Replay: Addressing diversity, recruitment and retainment in agencies and marketing teams

How (and why) to ingrain a focus on diversity, equity and inclusion in your company‘s recruiting, hiring and retainment practices. Please visit Search Engine Land for the full article.

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Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

How (and why) to ingrain a focus on diversity, equity and inclusion in your company‘s recruiting, hiring and retainment practices. Please visit Search Engine Land for the full article.

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How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO shouldn‘t be a solo endeavor - how to break down silos and make SEO a part of every team‘s toolkit. Please visit Search Engine Land for the full article.

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Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google Shopping. Please visit Search Engine Land for the full article.

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TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

Cautious consumers want more information about COVID-19 precautions. Please visit Search Engine Land for the full article.

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