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Opinion: Google can‘t resist China‘s 800 million internet users

Despite moral and ethical concerns, Google CEO Sundar Pichai defends company‘s potential re-entry into China. Please visit Search Engine Land for the full article.

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From funnel to flywheel

Aligning sales, marketing, and service Please visit Search Engine Land for the full article.

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Moz acquires STAT Search Analytics

The SEO tools maker plans to bolster its enterprise offerings by integrating STAT‘s ranking and analytics features. Please visit Search Engine Land for the full article.

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The Open Marketing Cloud: Mautic‘s flexible, budget-friendly marketing automation platform

Live Webinar: Thursday, October 18, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

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Some large search budgets are moving to Amazon, say agency executives

A small survey of agencies found some advertisers are making large moves to Amazon advertising. Please visit Search Engine Land for the full article.

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Why Google Cache lies to you and what to do about it (if anything)

You shouldn‘t panic if you see weirdness in the Google Cache. Still, it‘s worth investigating in case an odd display is a sign of a bigger problem. Please visit Search Engine Land for the full article.

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SearchCap: Google Discover ads, YouTube engagement metric & PPC tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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YouTube now counts ‘engagement‘ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. Please visit Search Engine Land for the full article.

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Last call! Secure your seat at SMX East now

34+ tactic-rich SEO SEM sessions, keynotes, and a one-of-a-kind experience. Please visit Search Engine Land for the full article.

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SearchCap: Google Discover ads & PPC tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Voice search isn‘t the next big disruptor, conversational AI is

Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning. Please visit Search Engine Land for the full article.

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Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC rockstar Please visit Search Engine Land for the full article.

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SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics

Searching for a show that tackles hot SEO SEM topics? Choose SMX. Please visit Search Engine Land for the full article.

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Manage your match types with this structure checker Google Ads script

If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed. Please visit Search Engine Land for the full article.

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Updated: The big list of Google Easter eggs

Please visit Search Engine Land for the full article.

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SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Native ad test in Google Discover feeds gets a new look

The ads reflect the new design of Google Discover, previously known as Google Feed. Please visit Search Engine Land for the full article.

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SearchCap: DuckDuckGo growth, Voice search and Salesforce tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Loose match types, bid-caching, and getting what you pay for in digital marketing

When a lack of advertiser control whatever the platform‘s motives results in unintended purchases, trust inevitably erodes. Please visit Search Engine Land for the full article.

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Google and Salesforce integration: Bringing customers and brands closer together

Live Webinar: Tuesday, October 23, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

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DuckDuckGo reaches 30 million queries per day

DuckDuckGo, the privacy focused search engine, keeps growing steadily. Please visit Search Engine Land for the full article.

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Voice search isn‘t the next big disrupter, conversational AI Is

Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning. Please visit Search Engine Land for the full article.

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SearchCap: Google recipe clipboards, ad testing and negative SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google tests showing clipboard icons next to search suggestions for recipes queries

Google is experimenting with a new recipe clipboard feature, what it does and how it works is unknown right now. Please visit Search Engine Land for the full article.

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