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New edition of SEO success factors reinforces the importance of content

A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else. Please visit Search Engine Land for the full article.

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Moz: Google‘s diversity update was pretty minor

According to Moz, Google has some more work to do to make the Google search results more diverse. Please visit Search Engine Land for the full article.

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49% of all Google searches are no-click, study finds

However, organic search clicks outnumber paid nearly 12 to 1. Please visit Search Engine Land for the full article.

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Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk. Please visit Search Engine Land for the full article.

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Google Search Console adds search within markup & copy with tweaking

Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article.

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Are Google knowledge panels with attributions on the rise - or not?

It‘s not clear, yet, if there‘s been any change in the way Google attributes and links to our content. Please visit Search Engine Land for the full article.

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Google Search Console drops preferred domain setting

Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results. Please visit Search Engine Land for the full article.

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SMX Overtime: When to use automation to improve account performance

PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn‘t, in smart shopping campaigns, automated bidding and third-party automation tools. Please visit Search Engine Land for the full article.

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Why search needs to be combined with awareness for maximum impact

TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves. Please visit Search Engine Land for the full article.

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Google to add attribution to licensed lyrics providers

Google responds to the allegations that it scraped Genius lyrics without paying for that content. Please visit Search Engine Land for the full article.

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Leaning into SEO as Google shifts from search engine to portal

How to prepare your company for Google‘s new customer journey for search. Please visit Search Engine Land for the full article.

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Google Search Console image search reporting bug June 5-7

Google Search Console had yet another data bug, this one impacted your image search traffic. Please visit Search Engine Land for the full article.

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Millions of fake Google Maps listings hurt real business and consumers

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article.

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Automation layering: How PPC pros retain control when automation takes over

By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article.

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Google testing carousel of text ads on mobile

The format has proven successful with Shopping ads, but will users swipe through text ads? Please visit Search Engine Land for the full article.

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SMXcast: Tactics to improve your YouTube video ad performance

Ashley Mo discusses how to run video and search ads together to increase conversions. Please visit Search Engine Land for the full article.

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RSA editing comes to Google Ads app

Negative keyword management is also now available in the app. Please visit Search Engine Land for the full article.

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Successful teams attend SMX East

Groups of 3 or more save up to 20% off! Please visit Search Engine Land for the full article.

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Google My Business adds more branding tools, introduces searchable @shortnames

The top 5% of local businesses in each category will also be eligible for a new Local Favorite badge. Please visit Search Engine Land for the full article.

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Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

The changes will start to take effect in July. Please visit Search Engine Land for the full article.

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Review your website performance because every second matters

Check the usual problem areas page requests and media file sizes but be cautious about making changes to site caching. Please visit Search Engine Land for the full article.

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Google launches new search menu with icons

After a few months of testing, Google is finally rolling out the new Google search bar interface. Please visit Search Engine Land for the full article.

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Build your PPC campaigns with this mini campaign builder script for Google Ads

This script lets you build or add keywords to your Google campaigns following standard best practice. Please visit Search Engine Land for the full article.

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