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SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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15 questions to ask yourself before publishing a new landing page

Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Please visit Search Engine Land for the full article.

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CRO tools to help you boost your SEO efforts

Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it‘s time to implement a conversion rate optimization campaign. Here are four tools to help. Please visit Search Engine Land for the full article.

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Old content still showing up in Google search results? Google might not find that content important

Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index. Please visit Search Engine Land for the full article.

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Search in Pics: Google beach party, beer pong & blue pool table

Please visit Search Engine Land for the full article.

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SearchCap: It‘s all about Google todaypolitical ad transparency report, local packs, featured snippets launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google Posts added to local packs for some branded queries

Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack. Please visit Search Engine Land for the full article.

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Live webinar with Scott Brinker: 5,000+ martech tools - where do you start?

Join us on Tuesday, August 21, 2018, at 1:00 PM EDT (10:00 AM PDT) Please visit Search Engine Land for the full article.

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Google launches new expandable featured snippets with more information

The new featured snippets provide aggregated access to additional sources about a search query. Please visit Search Engine Land for the full article.

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The Google expanded text ad CTR lift that never was

Contributor Andy Taylor shares his take on Google‘s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Please visit Search Engine Land for the full article.

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Search in Pics: Android Pie statue, IE logo Post-it notes & Google‘s yellow submarine

Please visit Search Engine Land for the full article.

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State of Local Marketing Report 2018

Learn where marketing dollars are being spent and proving most effective. Please visit Search Engine Land for the full article.

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Cameos on Google: How famous people get their video answers into Google search

With new iOS app, celebrities answer questions in short videos that then appear in search results. Please visit Search Engine Land for the full article.

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SearchCap: Google launches video cameos, state of local marketing report & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google‘s political ad transparency report & library offers more accountability around election ads

Announced in May, Google‘s political ad transparency report and the accompanying political ad library are now available. Please visit Search Engine Land for the full article.

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Google extends extra characters of Responsive Search Ads to text ads

The new text ad format will continue to roll out this fall. In the meantime, standard text ads can get longer, too. Please visit Search Engine Land for the full article.

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New Google Search Console adds mobile usability report, manage users & adds site features

Google brings more features from the old version of Google Search Console to the new beta version. Please visit Search Engine Land for the full article.

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SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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SearchCap: Google Search Console adds feature, Amazon advertising, Bing Webmaster Tools & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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The ultimate guide to using Bing Webmaster Tools Part 3

Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics Tools and Security sections in Part 3 of our series on Bing Webmaster Tools. Please visit Search Engine Land for the full article.

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Don‘t miss proven & actionable tactics from Google and Bing

These five tactic-rich keynotes will enhance your SEO SEM. Please visit Search Engine Land for the full article.

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Analysts say Amazon‘s advertising business will surpass AWS by 2021

Amazon‘s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray. Please visit Search Engine Land for the full article.

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Bing app‘s Camera Intelligent Search can solve complex math problems in a snap

With the new math mode in Bing‘s Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture. Please visit Search Engine Land for the full article.

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New Google Search Console adds mobile usability report, manage users & add site features

Google brings more features from the old version of the Google Search Console to the new beta version of the Google Search Console. Please visit Search Engine Land for the full article.

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