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SEO guide to optimizing your LinkedIn profile for more connections, better leads

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Please visit Search Engine Land for the full article.

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Google search spend growth slows as click volume rises, reports show

Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend. Please visit Search Engine Land for the full article.

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App-marketer spending on Apple Search Ads equals Google, Facebook Combined

The data come from Kenshoo‘s Q1 2019 Quarterly Trends Report, capturing trends from more than 6 billion in ad spend. Please visit Search Engine Land for the full article.

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Google updates Custom Search mobile layout

Redesign includes the search box and refinements, thumbnails and pagination Please visit Search Engine Land for the full article.

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Some cheers, a few sneers for Google‘s URL solution for AMP

Solution addresses one of the most prominent AMP criticisms, but its implementation doesn‘t come without controversy. Please visit Search Engine Land for the full article.

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Google to offer browser, search-app choices in Android Europe set-up flow

Users will be asked to choose from among five search and browser apps in randomized order. Please visit Search Engine Land for the full article.

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AMP WordPress plugin now supports Stories

Latest update lets publishers create Stories without HTML, CSS or JavaScript experience. Please visit Search Engine Land for the full article.

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Here‘s how digital word of mouth and search have converged

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Please visit Search Engine Land for the full article.

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Google starts showing more images in web search results

It might be time for you to focus a bit more on image SEO. Please visit Search Engine Land for the full article.

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Final call to enter the 2019 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That‘s right - the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. Please visit Search Engine Land for the full article.

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Google confirms AJAX (i.e. XHR) calls consume crawl budget

One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages. Please visit Search Engine Land for the full article.

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New European Google local SERPs prompt users to ‘find results on‘ other sites

Google appears to be trying to prevent a formal local search antitrust complaint. Please visit Search Engine Land for the full article.

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Register for SMX Advanced by Saturday & enjoy up to 600 off on-site rates

Now is your chance to save big on advanced, actionable SEO and SEM tactics. Don‘t miss out! Please visit Search Engine Land for the full article.

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Google starts showing more images in the web search results

It might be time for you to focus a bit more on image SEO. Please visit Search Engine Land for the full article.

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The time has come to optimize for IRLs rather than URLs

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. Please visit Search Engine Land for the full article.

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A new customer experience, how AI is changing marketing

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Please visit Search Engine Land for the full article.

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Google‘s ‘Signed Exchange‘ solution let‘s publishers use their own URLs for AMP pages

Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process. Please visit Search Engine Land for the full article.

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Building and scaling global SEO Centers of Excellence

Before you can involve your company‘s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here‘s how you do it. Please visit Search Engine Land for the full article.

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Google adds short names and URLs to Google My Business listings

The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it‘s already available to some verified business in Google My Business. Please visit Search Engine Land for the full article.

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Yoast offers revamped Schema markup with 11.0 update

The SEO plugin claims to fix Schema implementation and provide more context for search engines. Please visit Search Engine Land for the full article.

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Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs? Please visit Search Engine Land for the full article.

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Google: Google News indexing bug has been resolved

Resolved: Google has resolved the issue with Google News not indexing some publisher‘s content. Please visit Search Engine Land for the full article.

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Google takes baby steps to monetize Google Assistant, Google Home

There‘s a multi-faceted revenue model starting to emerge. Please visit Search Engine Land for the full article.

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article.

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