Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and  The post Best Practices: Offer Event Sponsorships That Give Back
George Bernard Shaw once said, ‘There is no sincerer love than the love of food.‘ I am sure there are some people who would disagree, but not many. Food definitely speaks to most of us and can be a great draw at a trade show booth. The question is what is the right food to  The post Best Practices: How to Serve Food In An Exhibit Booth appeared first on SmartSource Rentals.
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings.  The post 3 Best Use Strategies for Charging Stations appeared first on SmartSource Rentals.
The term ‘technology stack‘ can have several meanings. It is both a descriptor and a tool that event planners can use to understand the role that specific technologies play in their events. Visualizing a technology stack can help planners make better technology decisions, address challenges, and save money. What is a technology stack? A technology  The post Technology Stack. What Is It and Why Do You Need It? appeared first on Smart
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can‘t resist the opportunity to make on-premises product purchases. The downside? Only 19%  The post Tech for B2C Cashless Sales on the Exhibit Floor appeared first on SmartSource Rentals.
The show floor at ExhibitorLive 2017 was buzzing with technologies that wowed even this hard to impress consumer of technology. Holding my attention for more than 10 seconds is a tough sell unless you deliver an experience I can‘t resist. Here are my top picks from the show floor this year. Virtual Showrooms Why: Virtual  The post Top Engagement Technologies of ExhibitorLive appeared first on SmartSource Rentals.
Who doesn‘t love a fast-moving onsite registration check-in line? For planners, it‘s a badge of honor. For attendees, it‘s a crucial time saver. At some large events, getting attendees through the line at the convention center quickly is nearly impossible. One way to speed up registration and check-in is to set up remote registration sites-in  The post How To Set Up Remote Registration For A Conference appeared first on SmartS
Even the best sales professionals can cite at least one sales faux pas they‘ve made over the course of their career. Making the mistake is one thing. Knowing how to recover from a sales faux pas is another. It takes both strategy and courage. ‘Sales Faux Pas that Still Haunt Us‘ Early in my marketing  The post How to Recover from a Sales Faux Pas appeared first on SmartSource Rentals.
Engagement is always the name of the game at trade shows and corporate events. If we can‘t draw in a crowd, then what‘s the point of being there? We recently gave an overview of our favorite new technologies to come out of March‘s ExhibitorLive conference in Las Vegas. One of those technologies was the GameBuzz  The post GameBuzz Puts Buzz Worthy Events in the Bag appeared first on SmartSource Rentals.
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it‘s collected-real-time data-has a value that sets it apart from any of its business-intelligence counterparts. A real-time data strategy is dependent on technology. While the field is  The post Technologies To Track Your Event in Real Time appeared first o